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3 Reasons Why You Need to Visit the Hennessy x NBA Pop-Up in BGC

By The Game Team - May 17, 2023
Hennessy is bringing the Spirit of the NBA to basketball fans in the Metro, and their new Pop-Up is not to be missed. Find out what’s in store for you!

Filipinos know better than most that when it comes to basketball, there is so much more to the game than just the action that exists within the lines of the court. And with the newly opened Hennessy x NBA Pop-Up in BGC, basketball and NBA fans around the Metro will get the chance to experience the game in a fresh new way.

Proving that the Game Never Stops, on Saturday, May 13, leading cognac brand Hennessy launched a Pop-Up in partnership with the NBA in BGC Central Square, which features an installation that celebrates the crossover between court and culture.

For a limited time only, Hennessy is bringing the Spirit of the NBA to where their fans are — and you won’t want to miss out. Here are three reasons why you should visit the Hennessy x NBA Pop-Up while you can!

Hennessy x NBA Pop-Up in BGC
The Hennessy x NBA Pop-Up is situated right in the middle of BGC — don’t miss it.
Hennessy x NBA Pop-Up in BGC
With their new installation, Hennessy is bringing the Spirit of the NBA straight to you.
Celebrate the Spirit of the NBA

From May 13 to June 30, Hennessy is inviting all NBA fans to come and check out the Hennessy x NBA Pop-Up and enjoy exclusive cocktails from 5-8 PM on weekdays and 5-9 PM on weekends.

And the best part: the cocktails are free!

During their launch on Saturday, fans got the chance to try out their exclusive cocktail mixes: the Hennessy Bramble and the Hennessy Ginger. Both are equally refreshing in their own unique ways — perfect for the hot weather.

Hennessy x NBA Pop-Up in BGC the bramble
The Bramble has deep notes of berry that complement the sweetness and spice of the Hennessy V.S.
Hennessy x NBA Pop-Up in BGC
Basketball fans got to taste and enjoy two of Hennessy’s exclusive cocktail mixes.
Enjoy the excitement of off-court culture

Any NBA fan can attest to the fact that basketball culture goes far past the lines of the court. It extends into fashion, music, art, and lifestyle. You can enjoy all these things while sipping on your refreshing Hennessy x NBA cocktails when you visit their BGC Pop-Up.

At the launch on Saturday, fans came in their best off-court outfits and got to enjoy special performances and live DJ sets, all celebrating the culture of the NBA.

Hennessy x NBA Pop-Up in BGC
At the Pop-Up launch, fans were treated to special performances (peep the limited edition Hennessy merchandise).
Hennessy x NBA Pop-Up in BGC
Enjoying music and cocktails, the launch was a celebration of off-court NBA culture.

With the installation open until June 30, don’t miss your chance to get your own taste of how the Game Never Stops.

And here’s a pro tip: visit the Pop-Up just in time to watch the sunset. The lighting sets the installation aglow, and what better way to sip on your cocktails after a long day at work?

Hennessy x NBA Pop-Up in BGC
Fans and athletes came in their best off-court fits.
Hennessy x NBA Pop-Up in BGC
Fans and athletes came in their best off-court fits.
Discover exclusive promotions and prizes

Once you try their exclusive cocktails, chances are, you’ll crave more. Lucky for you, Hennessy is offering exclusive offers and promotions for NBA fans!

You can check out Boozy to get a hold of their Limited Edition Hennessy x NBA Very Special.

On top of this, Hennessy is also offering more Boozy Bundles with exclusive prizes. Purchase their Starting Five Bundle, and you can get a chance to receive a limited edition Hennessy Basketball! But, if you want to take it one step higher, you can check out their Bundle of 12 to win a limited edition Hennessy Basketball Jersey!

Hennessy x NBA Pop-Up in BGC
Get a chance to cop a limited edition Hennessy x NBA Very Special bottle.
Hennessy x NBA Pop-Up in BGC
Check out Hennessy’s bundles on Boozy for a chance to win limited-edition merchandise.

With all the excitement going down right in the middle of the Metro, make sure you visit the Hennessy x NBA Pop-Up to see and taste the hype for yourself.

For more updates and information, follow Hennessy on Instagram and stay tuned for more ways to celebrate how the Game Never Stops.

To drop by and enjoy the exclusive cocktails, guests must be of legal drinking age. Drink responsibly.

Images by Magic Liwanag.


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