There’s no better way to show your passion, whether it’s in-game or out.
MOONTON Games, developer, and publisher of Mobile Legends: Bang Bang (MLBB), along with Fairrie, a jewelry and watch brand dedicated to gaming and esports, are teaming up for the highly anticipated M6 World Championships. Fairrie’s comes onboard as a Partner in Esports and this two-year partnership extends to the M7 World Championship.
The M Series tournaments are the pinnacle of MLBB esports and are one of the world’s top esports events. Last year’s M5 World Championship, held in the Philippines, drew 5.06M Peak Concurrent Viewers (PCV), according to Esports Charts.
This partnership will launch exclusive jewelry and watch collections inspired by the game’s rich lore. Fans and esports athletes will be able to don accessories that embody their MLBB identities. For the eventual M6 World Champions, Fairrie will present them with Champions Medals, Champions Rings, and limited-edition M Series Swiss-made watches — the Fairrie M6 Dreamwatch.

This marks the first time in M Series history that Champions Rings will be awarded alongside the Champions Medals. The Champions Medals will represent the six MLBB hero roles — Mage, Marksman, Assassin, Tank, Fighter, and Support — adorned with rare gemstones and a dragon motif symbolizing MLBB’s Mythic rank.
The Champions Rings will feature a removable M Series crown with a customized, team-specific crown based on the championship team. The runner-up team will also be honored with the Fairrie M6 Dreamwatches to commemorate their tournament journey.
A Collection for Champions
Fairrie will also produce three exclusive MLBB-themed collections for fans: the MLBB Mythic, Miya Moonlight, and Zhuxin Fairrie Tale collections.
This is in celebration of the M6 World Championship, which will be held in Kuala Lumpur, Malaysia. From November 2024 to January 2026, the collections will be available online. On top of this, physical sales will also take place during M6 in Kuala Lumpur, Malaysia, at the IOI Grand Exhibition & Convention Center and the Axiata Arena Bukit Jalil.
The MLBB Mythic Collection features the limited-edition Swiss-made Fairrie M6 Dreamwatch with the iconic M Series logo as a reminder to wearers that it’s ‘Time to Dream’. This collection includes pendants, rings, bracelets, and collectibles inspired by the Fairrieland Zuzu Dragon and MLBB’s six hero roles.
Available exclusively to players ranked Mythic and above, the collection allows highly skilled players to showcase their in-game achievements in the real world, reflecting their journey from the game to reality.

The accessory collections, inspired by popular MLBB heroes Miya and Zhuxin, will reflect their rich backstories and in-game abilities. The Miya Moonlight Collection draws inspiration from her iconic celestial-themed bow and arrows. Impressively, the collection is also fully luminous and boasts a bright saturated blue when worn in the dark.
The Zhuxin Fairrie Tale Collection is sprinkled with Fairrie Dreamstone, a precious black spinel gemstone associated with dreams coming true. The collection tells Zhuxin’s unique story in six chapters. It uses pink and black gemstones as well as Zhuxin-themed motifs such as butterflies, flowers, and the character’s iconic lantern.
With these, fans, players, and pros can all don pieces that showcase their love for the game.
“We are excited to partner Fairrie to elevate the MLBB experience for our community,” said Ringo Lung, Senior Regional Esports Sales Manager at MOONTON Games. “This partnership opens new avenues for creativity and self-expression, allowing players to carry a piece of the game with them. The exclusive accessory lines aim to create a lasting impact that extends beyond the game, fostering a sense of belonging and pride among our gaming and esports communities.”

Banner photo from MOONTON Games.