The South Korean pro footballer gives us a glimpse of life as a global ambassador with TUMI.
International travel and lifestyle brand TUMI has recently launched a new campaign for its Tegra-Lite® and Alpha Bravo collections starring Global Ambassador and pro footballer Son Heung-min.
Taking the South Korean football legend back in his element, at the renowned Tottenham Hotspur Stadium, this collaborative campaign uncovers the curtain and brings us a glimpse into his fast-paced lifestyle as a pro footballer, with TUMI by his side.
Filmmaker WARD and Korean photographer duo JI + DOH worked together to capture a warm and intimate look at the football star’s life both on and off the pitch.
In Son’s three years as a TUMI Global Ambassador, he has dedicated himself to his craft to turn his dreams into a reality. And with his commitment, passion, and perseverance, he has done exactly this — leading South Korea in the FIFA World Cup, winning the esteemed Golden Boot Award, and captaining Premier League side Tottenham. And all the while, TUMI was by his side, supporting his every move.
Now, with this new campaign, both TUMI and the football icon are shedding a light on what it truly takes to succeed, with TUMI’s trusted and sleek Tegra-Lite and Alpha Bravo collections as Son’s ever-reliable companions.
“I was personally excited for this campaign to be set in my home away from home,” said Son, delighted to be back in the Tottenham Hotspur Stadium for the filming of this campaign. “I always value that TUMI is there for me and has my back, whatever journey I’m on.”
With the slogan Made For Moments That Make Us, TUMI has been with Son through many highlights of his career, from representing his country to winning for his club. Through it all, TUMI has been there to support Son Heung-min during his biggest wins and his moments of relentless pursuit.
And now, they are celebrating his success by drawing inspiration from his own career highlights.
“Few may know that Son’s signature ‘camera’ celebration pose is symbolic of his desire to capture that moment and hold onto it. Our latest campaign draws creative inspiration from that concept; we are consistently alongside Son’s fast-paced life, and TUMI is made to carry those moments that make us,” said Jill Krizelman, TUMI SVP of Global Marketing & eCommerce.
Each case in TUMI’s Tegra-Lite® collection is made with Tegris® material. It’s a durable yet lightweight material used in lifesaving armor, race cars, and professional athletic gear. The Alpha Bravo collection features hyper-functional bags for a fast-paced life. Each Alpha Bravo bag is made with ballistic nylon, TUMI’s signature fabric for over three decades. The Tegra-Lite® and Alpha Bravo are tried and true TUMI collections that encapsulate the brand’s DNA and elicit customer love time and time again.
Quality, function, purpose. As this collection was built to endure, TUMI is proving that it is indeed made for the moments that make us — and if anyone can prove this, it’s Son Heung-min, who has placed his trust in TUMI to be his companion for all the moments of his career for the last three years.
The Globe Trotting Brand Now Here in Manila
Like Son, you can shop the Tegra-Lite® and Alpha Bravo collections at TUMI.com and TUMI stores worldwide. But now, you can also treat yourself to one of the most sophisticated, international travel and lifestyle brands right here in Metro Manila.
TUMI has recently opened its unique Manifest Concept Design store at Greenbelt 5, Makati. At an impressive 123 square meters, it introduces a unique and modern aesthetic defined by a sleek white and grey color palette partnered with mirrored elements and generous lighting to highlight the craftsmanship of their collections.
The contemporary and inviting ambiance of the new store also exemplifies the brand’s premium identity, while a striking titanium-colored magnetic wall serves as the focal point to showcase TUMI’s innovative approach to luggage construction.
It’s the first of its kind here in the Philippines and is a testament to the brand’s commitment to excellence, innovation, and design that enhances every journey.
Banner image by JI + DOH / TUMI.