The recent Emirates NBA Cup turned out to be a big hit among Filipino fans, according to NBA Philippines.
In a record-setting performance, this year’s edition of the Emirates NBA Cup generated its highest ever total for impressions, engagements and video views across NBA’s localized social media platforms in Asia-Pacific (Facebook, X, Instagram, TikTok and YouTube) since 2023 when it launched as the NBA In-Season Tournament:
119 million impressions (2X increase season-over-season)
4.8 million engagements (4X increase season-over-season)
52.9 million video views (7X increase season-over-season)
Philippine Highlights
Filipino fans were at the heart of this success. The Emirates NBA Cup 2025 resonated to local fans with content across NBA Philippines Facebook, X and TikTok delivering 106 million impressions (89% of total), 4.2 million engagements (88% of total) and 45.3 million video views (86% of total).
The NBA Cup championship game, which saw the New York Knicks defeat the San Antonio Spurs, sparked incredible engagement driven by Filipino-American players: 2021 NBA Sixth Man of the Year Jordan Clarkson and 2025 No. 2 overall pick Dylan Harper.
The top-performing post – NBA Philippines Facebook Reel featuring Clarkson’s “Let It Fly” interview – generated 4.6 million impressions and reached 100% of NBA Philippines followers, highlighting his cultural resonance and heritage.
Content featuring Clarkson and Harper during the NBA Cup championship generated 390,000 impressions, reinforcing how locally relevant talent and rising stars sustain momentum and deepen fan connection.
Overall, the Emirates NBA Cup 2025 not only set new social media benchmarks but also reaffirmed the Philippines as a core driver of basketball fandom in Asia-Pacific. Filipino fans continue to showcase their passion, pride and influence, making the country a vital hub for NBA storytelling and engagement.
Banner images from NBA Philippines