As they hope to increase brand presence, Wilcon Depot is taking on the world of basketball through the PBA 3×3 League.
Even though basketball is the Philippines’ favorite pastime already, it still never stops growing and evolving. One way that Filipino basketball culture has developed is through the growth in the popularity of 3×3 basketball, and this is an opportunity that Wilcon Depot had to jump on to further connect with its customers and sports enthusiasts alike.
The Philippines’ largest home improvement and construction supply retailer, Wilcon Depot, is breaking into the world of basketball as they join the PBA for the third season of the local halfcourt league.
This major milestone was revealed during the company’s press conference on June 29, 2023, which was a momentous event that marked their team’s excitement as they venture into a new industry, as well as their fresh commitment to support and promote Philippine sports.
“Today, we are taking our commitment to another level as we venture into the basketball world,” Wilcon Depot SEVP-COO Rosemarie Bosch Ong expressed.
“Wilcon Depot’s participation in the third season of PBA 3×3 represents our passion for every Filipino homeowner and our dedication to fostering a sense of community and camaraderie. This exciting endeavor allows us to further connect with our customers and sports enthusiasts alike.”
Embarking on a brand new journey through the basketball world, Wilcon Depot was unable to advance to the Leg 1 semifinals of the tournament, falling to Terrafirma in their quarterfinal match, 20-18. However, their team hopes to learn from their new experiences in the half-court league to improve in the upcoming legs.
As Wilcon Depot continues to expand its reach and establish itself as a leading brand in the home improvement industry, venturing into sports is a strategic move meant to diversify its brand presence and engage with a wider reach, fulfilling its mission to be more relevant to every Filipino.
With this move, the company hopes to prove that Wilcon is not just a brand that offers quality products and services; it is a brand that also values the overall well-being of its customers, community, and country.
For more information about Wilcon, you can log on to www.wilcon.com.ph or follow their social media accounts on Facebook and Instagram. Subscribe and connect with them on Viber Community, LinkedIn, and YouTube.
Images from Wilcon Depot.