The highly anticipated FIFA 2022 World Cup is just around the corner. With less than a month to go, fans worldwide are waiting to turn on their TVs to soak up all the action in this once-ever-four-years event.
This year, Hisense is playing a massive role in this year’s World Cup. And not just as one of the sponsors, but as one of the world’s leading brands.
A Global Celebration
Hisense was founded in 1969 as a small radio factory in China. Now, over 50 years later, the company has developed into one of the world’s leading providers of flat-panel TVs, household appliances, and mobile communications.
This year, the brand has grown all the more. In fact, according to recent data released by a market research agency, Omdia, Hisense TV’s share of shipments accounted for 12.1% of the world, in terms of volume share of shipment in the second quarter of 2022. With this, Hisense TV secured the global number two spot.
Hisense, as a brand, boasts the value they place on innovation and technology. In particular, with their VIDAA Operating System designed for a lean-back experience for the consumer, they have become a market leader in the big-screen market.
And to celebrate their success and continue to grow as a brand, they entered a partnership with FIFA as an Official Sponsor of the World Cup Qatar 2022.
“This will be a great opportunity for us to not only put sports fans at the heart of the game, but to
show the rest of the world what the best viewing experience looks like,” Hisense Senior Marketing Manager Lara Marie Lua shared.
A New World Cup Experience
For years, Hisense has been developing high-performance TVs using cutting-edge technology. Now, one of their best features is their VIDAA OS.
The VIDAA OS offers an intuitive user interface design with instant responses and fast booting time. Apart from this, it also features a Smart TV Remote application you can download on your smartphone, acting as an extension of the TV or an extra remote control.
In addition, with VIDAA’s reliable and user-friendly system, Filipinos can sit back and enjoy a world-class viewing experience—essential for tuning into the World Cup.
Hisense’s collaboration with FIFA began in 2017, ahead of the 2018 World Cup in Russia. Through their partnership, it gives Hisense the platform to present specially created, video-on-demand programming for its customers with past FIFA World Cup Content. And of course, all this will be delivered through its VIDAA smart TV program.
With the cinematic quality of Hisense’s TVs and their state-of-the-art operating system, any football fan worldwide can fully immerse themselves in the World Cup experience.