May will be full of grey as the sneaker brand launches new and classic designs throughout the month.
With more than 40 years of serving runners around the world, New Balance announces Grey Days 2025 – their month-long celebration of their signature color. Grey Days is a homage to everything New Balance represents, bringing together the brand’s family of ambassadors and athletes for a range of special-edition products, events, and stories.
The first design was originally introduced in the 1980s in service of building a superior urban running shoe. As time went on, running shoe designs shifted away from leather and suede and trended towards synthetic textiles like nylon. Vivid colors and bright whites became the order of the day. However, in keeping with the fearlessly independent New Balance aura, the color Grey stood out amongst its competitors.
Before long, people noticed that Grey looked good at any speed. While models have evolved over time, Grey remains emblematic of New Balance’s aesthetic and a symbol of the brand worldwide. Today, the color Grey continues to embody New Balance’s dedication to craft, quality, and fearless independence in every field.
Grey Days 2025 is an expression of Grey as limitless possibility. The classic New Balance shade is applied in various forms across twenty-one footwear and eleven apparel styles, ranging from all-time classics to modern favorites. The reissue of the 1300JP, the legendary style released once every five years, brings extra excitement to Grey Days 2025. This iconic design stands out as one of New Balance’s most sought-after styles, not only because of its rarity, but because of its impeccable craftsmanship and unique place in global sneaker culture.
Paint the World in Grey
“Whether you’re new to the brand or a longtime loyalist, Grey embodies the promise of everything that sets New Balance apart,” said Brian Lynn, Global Vice President of Lifestyle.
“The symbolism of Grey has remained central to the brand for decades, and Grey Days 2025 showcases its diverse appeal. “By bringing together an array of our athletes and ambassadors to highlight these exclusive styles, we are honoring the versatility and authenticity that is core to both our heritage and our future.”
Key launches throughout Grey Days 2025 will include:
- May 1: The Grey Shop launches in New Balance stores and on NewBalance.com. It will include new and existing Grey styles from our lifestyle, performance, Numeric, and kids ranges. This includes the 740, 9060, 1000, T500, Fresh Foam X 1080v14, and more, in addition to a selection of timeless Grey apparel.
- May 14: The 1906 Loafer launches. A re-envisioned classic penny loafer, this juxtaposition of sneaker and formal wear has been in high demand since launching late last year. Suggested retail pricing is ₱9,495.00.
- May 22: The ABZORB 2010 and 471, the latest models from New Balance, launch. Both are inspired by the brand’s running heritage – ABZORB 2010 being a progressive take on 2000s-era running and 471 being the consumer’s new go to reimagined from ‘70s running silhouettes. Suggested retail pricing for the ABZORB 2010 is ₱11,795.00 and 471 is ₱6,295.00.
Grey Days 2025’s styles will be globally available in New Balance stores, NewBalance.com, and select retailers in May. Suggested retail pricing will range from ₱4,295.00 – ₱17,995.00.
Banner image from New Balance.