One of the most iconic duos in the drinks business, Jack Daniel’s and Coca-Cola have partnered up to bring something special to the Philippines.
We live in a time where the iconic mix of a Jack Daniel’s and Coca-Cola — better known as the ‘Jack-and-Coke’ — now comes together perfectly mixed in a can!
Brown-Forman (Jack Daniel’s) and Coca-Cola have officially come together to bring the world’s most popular bar-call drink to the Philippines.
“We are excited that Jack Daniel’s and Coca-Cola ready-to-drink cocktail is expanding to new markets, including the Philippines, allowing more fans of the classic cocktail to enjoy the taste that set the standard for bar calls around the world,” said Sally Goh, General Manager, Emerging Asia, Brown-Forman. “It’s incredibly special to share the product of this joint effort with Filipinos.”
The packaging boldly integrates iconic qualities of both brands – the red Coca-Cola logo written in its classic Spencerian script coupled with the bold, black Jack Daniel’s Old No.7 design – emphasizing that the Jack Daniel’s and Coca-Cola aRTD is born ready to be the best because of its quality ingredients.
“While Jack Daniel’s and Coca-Cola have long been mixed at home and in bars around the world, today we’re officially introducing to the Philippines a premium drink that unites two iconic brands in a ready-to-drink cocktail blend with so many perks, including its can,” said Cesar Gangoso, Frontline Marketing Director, Coca-Cola ASEAN, and South Pacific East Region.
“Jack Daniel’s and Coca-Cola aRTD is truly the beginning of something big.”
Some of our favorite local athletes were also named as ambassadors of this iconic partnership alongside celebrities Pia Wurtzbach and Chito Miranda.
Volleyball player Rachelle Anne Daquis, basketball star Jeron Teng, and MMA fighter Mark Striegl were in attendance as well to celebrate this epic coming-together.
An evening of collaboration
In true Jack-and-Coke fashion, the event’s theme was made all the more felt with performances and even activities, which all had the flavor of collaboration in them — none more adrenaline-pumping than the live performance of Urbandub together with DJ Katsy Lee as they capped off the evening in style!
If for whatever reason you find yourself asking, “how’s the taste?” we’ll tell you it tastes like every other perfectly mixed Jack and Coke that you’ve had. But since this has been expertly blended and canned, we can also tell you that it tastes like a genius pairing.
Images courtesy of Red Torch Communications.