Basketball

Top 10 Players With the Highest NBA Jersey Sales for 2022-2023

By Annika Caniza - April 14, 2023

Which star players capped off the regular season on top of the list of highest NBA jersey sales for 2022-2023?

The 2022-2023 NBA regular season is officially over. But, before we get into the thick of playoffs action, where teams and stars are certainly going to shine, let’s take a look at which players warranted the most fan support throughout the regular season.

These are the top 10 players with the most NBA jersey sales for the first and second halves of the 2022-2023 season according to the NBA Store.

#10

Highest NBA Jersey Sales Damian Lillard
(Photo credit: Damian Lillard on Instagram)

First half: Damian Lillard

Damian Lillard was having one of his best seasons yet before he had to sit out the remainder of Portland’s season, as he posted career-high numbers in points (32.2), even reaching a career-high 71 points against the Rockets last month.

Highest NBA Jersey Sales Kyrie Irving
(Photo credit: Dallas Mavericks on Instagram)

Second half: Kyrie Irving

In the first half of the season, Kyrie Irving’s NBA jersey sales got him to 15th on the list, but by the second half, sporting a Dallas Mavericks jersey, his sales brought him up to 10th.

#9

Highest NBA Jersey Sales Joel Embiid
(Photo credit: Joel Embiid on Instagram)

First half: Joel Embiid

Joel Embiid is one of the frontrunners in the MVP race this season, and people have certainly been getting behind his performances since the first half of the season.

Highest NBA Jersey Sales Damian Lillard
(Photo credit: Damian Lillard on Instagram)

Second Half: Damian Lillard

Meanwhile, Damian Lillard went up one spot from 10th to ninth in NBA jersey sales for the second half of the season.

#8

Highest NBA Jersey Sales Devin Booker
(Photo credit: Phoenix Suns on Instagram)

First half: Devin Booker

The fashion icon he is, fans love to emulate Devin Booker’s style both on and off the court, as he sold the eighth-most jerseys in the first half of the season.

Highest NBA Jersey Sales Ja Morant
(Photo credit: Ja Morant on Instagram)

Second Half: Ja Morant

Replacing Devin Booker in eighth for the second half of the season was Ja Morant. Did Devin Booker’s sales improve or did he not make the top 10 at all?

#7

Highest NBA Jersey Sales Jayson Tatum
(Photo credit: Jayson Tatum on Instagram)

First half: Jayson Tatum

At the beginning of the season, Jayson Tatum truly looked like he came back from their loss in last season’s finals ready to be the player the Celtics need to go the distance, arguably reaching the best form of his career (so far).

Highest NBA Jersey Sales Devin Booker
(Photo credit: Devin Booker on Instagram)

Second Half: Devin Booker

From eighth, Devin Booker went a step above in the second half of the season to reach the seventh-most NBA jerseys sales over the last few months.

#6

Highest NBA Jersey Sales Ja Morant
(Photo credit: Ja Morant on Instagram)

First half: Ja Morant

Although he slipped down to eighth in the second half of the season, Ja Morant earned his highest-ever ranking in NBA jersey sales by reaching sixth in the first half.

Highest NBA Jersey Sales Kevin Durant
(Photo credit: Phoenix Suns on Instagram)

Second Half: Kevin Durant

Having moved to the Phoenix Suns in February, Kevin Durant remained in the top 10 of NBA jersey sales for the second half of the season.

#5

Highest NBA Jersey Sales Kevin Durant
(Photo credit: Brooklyn Nets on Instagram)

First half: Kevin Durant

But, before he was traded, Kevin Durant was within the top five NBA jersey sales for the first half of the season before he dropped down one spot.

Highest NBA Jersey Sales Luka Doncic
(Photo credit: Luka Doncic on Instagram)

Second Half: Luka Doncic

As one of the predicted All-NBA First Team selections for the season, Luka Doncic cracked into the top five of sales in the NBA store for the second half of the season.

#4

Highest NBA Jersey Sales Luka Doncic
(Photo credit: Luka Doncic on Instagram)

First half: Luka Doncic

But before reaching number five, Luka Doncic’s sales went up to fourth, which comes as no surprise as many consider Doncic to be the next face of the NBA.

Highest NBA Jersey Sales Giannis Antetokounmpo
(Photo credit: Giannis Antetokounmpo on Instagram)

Second Half: Giannis Antetokounmpo

Regarded as one of the best of the best in the league, it is also hardly surprising to see Giannis Antetokounmpo with the fourth-most NBA jersey sales for the second half of the season.

#3

Highest NBA Jersey Sales Giannis Antetokounmpo
(Photo credit: Giannis Antetokounmpo on Instagram)

First half: Giannis Antetokounmpo

It is even less surprising to see Giannis within the top three, especially following his jersey sales from the 2021-2022 season, where he ended with the second-most sales.

Highest NBA Jersey Sales Jayson Tatum
(Photo credit: Celtics on Instagram)

Second Half: Jayston Tatum

As the Celtics had the second-best record in the league fans must be gearing up for Jayson Tatum to help the team go the distance in this season’s playoffs, as he went from having the seventh-most sold NBA jerseys to the top three.

#2

Highest NBA Jersey Sales LeBron James
(Photo credit: Lakers on Instagram)

First half: LeBron James

It was likely not hard to guess which players would be in the top two in NBA jersey sales this season, especially as the same names reach the top time and time again. For the first half of the season, it was LeBron James who took the number two spot.

Highest NBA Jersey Sales Stephen Curry
(Photo credit: Warriors on Instagram)

Second Half: Stephen Curry

Coming back from a championship run last season, the high on Stephen Curry must have carried over to this season, as he ended the regular season with the second-top spot in NBA jersey sales.

#1

Highest NBA Jersey Sales Stephen Curry
(Photo credit: Stephen Curry on Instagram)

First half: Stephen Curry

In the first half of the 2022-2023 season, Stephen Curry was the leader of NBA jersey sales. This was a highlight because even though he always has among the top numbers in the league, he hasn’t reached the top spot of the ranking list since the 2017-2018 season.

But, as we know, he finished the recently concluded regular season in second, so it won’t be too hard to guess who’s heading into the playoffs in the top spot.

Highest NBA Jersey Sales LeBron James
(Photo credit: Lakers on Instagram)

Second Half: LeBron James

LeBron James will close out the regular season with the most NBA jersey sales, again, coming as no surprise, especially after he hit a league milestone, becoming the NBA’s top-scorer of all time in February.

Banner image from Ja Morant on Instagram.


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